NZ Art UK

Complete Rebrand for NZ Art UK - Sculptor Bronwen Sibley

We partnered with New Zealand sculptor Bronwen Sibley to rebrand her UK-based business, NZ Art UK, creating a fresh and meaningful visual identity. Bronwen’s love for the colour aqua inspired a vibrant and calming palette, while a stylized whale tail logo beautifully represents both her New Zealand roots and her stunning sculptures.

The rebrand included a sleek new website, professional business cards, and outdoor marketing materials, all designed to reflect her artistic vision. From concept to completion, we ensured every detail embodied Bronwen's unique style and creative journey.

Project Overview: Website, Branding, and Logo Design for NZ Art UK
Client: NZ Art UK (Bronwen Sibley, Sculptor)
Location: London, UK
Industry: New Zealand Sculpture
Website: nzartuk.com

Project Description:

NZ Art UK represents the exceptional work of Bronwen Sibley, a New Zealand sculptor based in London. This project involved the creation of a fully customized website, comprehensive branding, and outdoor marketing materials to promote Bronwen's unique sculptures inspired by her New Zealand heritage.

Objectives:

Website Development: The website was designed to showcase Bronwen Sibley’s sculptural works, providing an elegant online portfolio for her artistic pieces. The site’s layout emphasizes high-quality imagery and clean navigation, allowing visitors to explore her sculptures with ease and learn more about her artistic journey. It also includes features for potential buyers and exhibition details.

Branding and Logo Creation: A distinct logo was crafted, symbolizing Bronwen's New Zealand roots through a stylized whale tail, which is a recurring theme in her sculptures. The branding focuses on using aqua tones, her favorite color, to reflect both her work and her connection to the sea, creating a visual identity that is modern and personal.

Outdoor Branding: As part of the project, I developed outdoor marketing materials to further enhance NZ Art UK's presence at art fairs, exhibitions, and public events. These materials, including banners and signage, align with the website and logo design, ensuring a consistent and professional image across all platforms.

Ongoing Website Management: I continue to manage the NZ Art UK website, ensuring that Bronwen’s latest sculptures, exhibitions, and news are always up-to-date. This ongoing service includes regular content updates, SEO optimization, and improvements to maintain a dynamic online presence.

Outcome:

The project resulted in a cohesive, visually striking brand identity for NZ Art UK that effectively captures Bronwen Sibley's artistic vision and cultural background. The website provides an engaging, immersive experience for visitors, while the outdoor branding ensures a strong, recognizable presence at exhibitions and art shows. Together, the branding, website, and marketing efforts work to elevate Bronwen’s profile in both the UK and New Zealand art scenes.